Taking a deeper dive into the role these brokers play, large groups can expect their brokers to perform the following services:
Customizing Benefit Packages
Large-group employee benefit brokers play a critical role in creating benefit plans that are tailored to meet the specific requirements of their clients. After all, a one-size-fits-all approach rarely works in the realm of employee benefits. Understanding that each organization has unique needs, brokers must develop a keen insight into their clients’ workforce dynamics and business goals to enhance employee satisfaction and retention.
Common flexible benefit options include:
- Cafeteria Plans: These plans allow employees to choose benefits that best fit their needs, from a “menu” of options.
- Voluntary Benefits: Employees can opt into additional benefits, often with costs shared or fully covered by employees, such as life insurance or legal services.
How Brokers Assess Client Needs
The assessment of client needs is a foundational step in the customization process. This entails a thorough analysis of various factors, including the company’s size, demographics, industry, and the health and financial needs of the employees. Additionally, gathering employee feedback through surveys or assessments is a common method.
By gaining a deep understanding of these elements, benefit brokers can craft plans that offer the most value.